On May 27, we had the pleasure of welcoming students from the Faculty of Design at Pforzheim University, together with Professor Madeleine Häse, to our company. The students of the Accessory Design program for the Summer Semester 2025 presented their innovative eyewear designs as part of their semester project Eyewear.
The goal of the project was to develop eyewear designs that successfully combine ergonomics, functionality, and aesthetics. This creative challenge was embedded in the overarching theme:
“Develop a forward-thinking, visionary accessory collection within the tension field of provocation and innovation – a playful yet critical engagement with cultural patterns.”
The concepts presented were visionary – in some cases far removed from current market-ready solutions, which was precisely what made them so compelling. They opened up new ways of thinking, inspired further development, and offered exciting perspectives for the eyewear design of the future.
We greatly appreciated the creative input and see it as a valuable foundation for future innovation.
The final designs will be publicly showcased during the Werkschau on July 11–12, 2025:
https://designpf.hs-pforzheim.de/werkschau
Many thanks to Professor Häse and her students!
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